App Store Optimization (ASO) and their Basic Steps

There are more than 2 millions of apps in app stores (Google play, Itunes). As all you know that App’s market is growing rapidly than almost any other market,

and the Transformation of Website’s to mobile app’s 

is happening too faster. App Store Optimization (ASO) is one of the best marketing technique improving mobile app visibility high rank or more traffic into Google play store, iphone appsstore.The App Store Optimization follows certain strategies that help in ensuring the mobile app created by the developers gaining high rankings or occupy the top position at the App Store.

Webwing Technologies is into App Store Optimization (ASO) since last 2+ years with Happy clientèle.

What Is App Store Optimization?

App store optimization is the process of increasing the search visibility of a mobile application in the app store (Google Play Store, iTunes, Windows store). Better Ranking increases your visibility in apps store search pages which ensures your app getting more noticeable by potential user for their relevant keyword.

For years, developers have used search engine optimization (SEO) to drive more traffic to websites. ASO is similar in strategy; however, instead of driving traffic to a website, it’s focused on driving traffic to your app through increase rankings in app store search results. You can think of ASO as app store SEO.

The primary goal of ASO is to increase the visibility of your app. Once you start driving more traffic to your app page, downloads will naturally start to increase, which will provide additional traction for getting found in search results. But to accomplish this, you must understand the language potential buyers are using to find your app, and then carefully integrate those keywords into your app promotion.

Here are some of the basic steps for an App Optimization.

App Title

Keyword usage in the title appears to be one of the most important relevance signals. Include a relevant App Title with a keyword. Choose that keyword wisely because the search visibility is mainly depends on your App Title.

App Description

Appropriate keyword usage should also be used within the description body. Try to include every important details about your App users want to know. And, include the main keyword in that description and don’t use repeated words or don’t try for keyword stuffing.

Keyword Data Tags

Find out the possible keywords for your App and choose less competitive keyword’s with an average search volume you could rank high for. If possible use localized keywords, if your App is targeting any specific locations.

App Updates

Notify the regular updates of the App to your customers. Send them a Newsletter regarding the same and that will bring trust on your product.

Include A Demo Video

It is recommended to include a small demo video based on the App features and it’s use.


Ask your customers to review you App and it is a positive factor for higher downloads or CTR’s.Ask your infleuncers or Blogger to review your App.

Social Signals Or Blogs

Promoting your App through social media channels is one of the best way to increases your App visibility. You can try for Facebook/Twitter Ads to boost your App Downloads.

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