Salesforce’s Lightning Experience is offering more and more for Developers

Salesforce – the name in itself is sufficient to tempt the enthusiasm of somebody associated with the IT and Tech industry.

Salesforce CRM has had a significant effect in the business, catching around 20% offer of this $26 billion industry. With the new release Salesforce Lightning, it is expected that the Share will increment considerably further. In this post, we present a sneak look into some of the daunting features that Salesforce brings forward for the developers in their next release –

1) Artificial Intelligence(AI) Is the Next Step in CRM’s Evolution

Technology is evolving faster than ever, with an estimated 6 billion connected devices creating an unprecedented network of information and interaction. Artificial intelligence (AI) is the next major wave of innovation, driven by advances in computing power, the ability to store large volumes of data in the cloud at minimal cost, and easier access to advanced algorithms. And it will be more disruptive and powerful than any previous shift in technology.

2) Automated Activity Capture
With Automated Activity Capture, Einstein users can connect their email and calendar to Salesforce. Then, their emails and events are automatically added to related Salesforce records and used by Einstein to generate insights.

Automated Activity

Image : Automated Activity Capture

When you combine increased productivity with customer success, incredible things can happen at your company. That’s why we’re excited to introduce powerful new integrations between Quip and Salesforce with Quip Connect — available today in Salesforce AppExchange. With Quip Connect, you can open Salesforce reports in Quip with Live Data. You can also search, access, and share Quip content right inside Salesforce. It’s a brand new way to enable your sales and marketing teams with unheard-of levels of productivity.



Image : QUIP

Salesforce said in its statement, “Krux is a leading data management platform that unifies, segments and activates audiences to increase engagement with users, prospects and customers. Following the acquisition, Krux will be a wholly owned subsidiary of the Company.” Krux was initially focused on publishers as they needed to own the data that drove their business, but following the customer centric focus of salesforce it is all around ‘people data’, people are the ones buying items rather than browsers or devices.

Salesforce is the essential undertaking offering inside the Salesforce1 Platform. It gives organizations an interface for case administration and task management and a system for consequently routing and raising imperative events. The Salesforce client portal gives clients the capacity to track their own cases, includes a social networking plug-in that empowers the client to join the discussion about their organization on social networking websites, provides analytical tools and other services including email alert, Google search, and access to clients’ entitlement and contracts.

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